Hacken International

Friday, December 29, 2006

The Fine Line Between Low-Key Awareness and High-Key Awareness

Wednesday, Novemeber 22, 2006

January this year, on an award show, Hacken publically announces to millions that within this year he will marry his 13 year long girlfriend, Emily Lo, then after, the marriage date, banquet date, and the details for the wedding was kept a secret, the low-key caused all media to become very curious.

However, the invitation was very high-key, it was 16inches high by 9 inches wide by 1.5 inches deep, with black velvet and gold lettering, a very large treasure box. When first looking at the invitation, it gives a feeling of empty, but then you will feel touched, inviting a very professional designer to design it, within it brings the voices of Hacken and Emily in the cassette tape, without the worry of the cost, the thoughts put into this definitely shows Hacken's sincerity and joyfulness for this wedding.

The pair, soon-to-be-couple, on each invitation, the guests name is written on it, and autographed, and then it was placed into a special plastic bag, on the plastic bag it has the guests name, the guest receiving the invitation can feel the couple's kindness.
Before the invitation was handed out, it was photographed and sent to all newspapers, allowing the general public to see the invitation, then on the same day in the afternoon, people were hired to deliver the invitation to their dear friends at the same time, not allowing any kind favoritism to occur, that shows Hacken's maturity and careful considerations.
Hacken also denied all interviews, not talking about the marriage, also not promoting his top-selling album "Concert Hall 2", using a balance between high key and low key to deal with the situation, so that he is not like Nicholas Tse, using the marriage news as a way to promote, confusing the public, it can be seen that his 10+ years in this business is not useless, absorbing the good, using the "fine line between the low key and high key."

[...] the rest of the news is in regards to other situations dealing with low key vs. high key.

Cha Xiao Xin

Translated by: Jane
Original Article


Sorry guys I haven't been updating the news for so long, I've just been a bit busy the whole December with finals then Christmas. Once again, major apologies!!!!!!!!

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